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Number:SM336
Name:Sport Marketing Management
Description:This course explores the art of marketing a sports-related business or organization. Various marketing strategies, including product identification, product delivery, and exchange are covered. Sport-related attitudes, activities, frequencies, and intensities are also studied.
Credit(s):3
Offered (DAY schedule):Every spring semester
Instructor Permission Required:N
Pre-Requisite(s): SM125
MK116

Course Objectives

After completing Sport Marketing Management, the students will be able to: • Apply knowledge, skills, and practical understanding of the nature, contexts and dynamics of sports • Critically explore and assess the economics, sociology and politics of sports, and their influence on sports marketing • Recognize the many stakeholders and diverse interests in and around sports business and their dynamic and interactive impact on sports business practice and performance • Assess contemporary methods and practices in sports businesses apply methods and practices from conventional business that can be applied to enhance performance in the business of sport • Recognize the strategic marketing process as applied to the sports industry • Describe market forces in the management of sport marketing • Demonstrate an understanding of basic marketing principles as they apply to sport marketing, including consumer behavior, segmentation, research, branding, pricing, promotion, place, product, sales, public relations, the marketing mix, and basic legal issues • Critically evaluate planning related to positioning a sport-related product or service • Develop an appropriate promotional approach for a sport product or service • Recognize and assess various aspects of consumer behavior in the field • Appreciate the importance of branding and its role in sport marketing.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2013 Sports Marketing 0-13-213546-9 Fetchko, Michael 2013 Prentice Hall, Inc.
S 2012 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINET
S 2011 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINET
S 2010 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINE
S 2009 FUNDAMENTALS OF SPORT MAR 1-885693-78-8 PITTS 3 FITNESS INFO TECHNOLOGY
S 2008 SPORTS MARKETING SHANK 3 PH
S 2007 SPORTS MARKETING 0-13-144077-2 SHANK 3 PEARSON EDUCATION
S 2006 SPORT MARKETING MULLIN 2ND 00
S 2002 Sports Marketing 0-13-621871-7 Shank PH
S 2001 Sports Marketing 0-13-621871-7 Shank PH
S 2000 Big League, Big Time 0-671-00344-5 Sherman Pr S&S
S 2000 Sports Marketing 0-13-621871-7 Shank PH
Thomas College. Beyond Education.