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Number:SM331
Name:Sport Information and Public Relations
Description:This course provides an overview of the art of marketing sport-related businesses, including product, price, promotion, and public relations. The role of the Sports Information Director is also covered, including statistics, sports publications, and media relations.
Credit(s):3
Offered (DAY schedule):Every fall semester
Instructor Permission Required:N
Pre-Requisite(s): SM125
or permission of instructor

Course Objectives

This course is designed to allow the learner to: • Use a relevant software system to develop a media guide • Write basic press releases, fact sheets, and press kits • Use methodology common to a Sports Information Director’s position to plan a contest, beginning with the pre-event, the event itself, and the post-event • Control a press conference • Report news and work with appropriate personnel • Create and maintain an athletic department web site • Recognize the importance of public relations in the world of sport management. Prerequisite: SM125 or permission of instructor

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2012 Media Relations in Sport 1-935412-14-0 Schultz, Brad 3RD 10 Fitness Information Techn
F 2012 Text Information Not Yet Supplied ZZDIRECT NONE MBS
F 2011 MEDIA RELATIONS IN SPORT 1-935412-14-0 SCHULTZ 3 FITNESS
S 2011 MEDIA RELATIONS IN SPORT 1-885693-74-5 HALL 2 FITNESS INF
F 2010 MEDIA RELATIONS IN SPORT 1-885693-74-5 HALL 2 FITNESS
F 2009 MEDIA RELATIONS IN SPORT 1-885693-74-5 HALL 2 FITNESS INFO TECHNOLOGY
F 2008 MEDIA REALTIONS IN SPORT 1-885693-74-5 HALL 2 FITNESS INFO TECHNOLOGY
F 2008 Media Relations in Sport 9781885693747 Hall 2 FIT--Fit. Info. Tech
F 2007 MEDIA REALTIONS IN SPORT HALL 2 FIT
F 2007 Media Relations in Sport 9781885693747 Hall 2 FIT--Fit. Info. Tech
F 2006 MEDIA RELATIONS IN SPORT NICHOLS 2
F 2005 MEDIA RELATIONS IN SPORT NICHOLS 2
F 2003 Media Relations in Sport 1885693222 Nichols 1 Fitness Info Tech
F 2002 Media Relations in Sport 1-885693-22-2 William Nichols First Fitness Info. Tech.
F 2002 MEDIA RELATIONS IN SPORT 1885693222 NICHOLS FITNESS I
F 2001 Dream Job:Sports Publicity, Promotion... 0-9630387-2-9 Helitzer 3rd Univ Sport
F 2001 The Dream Job Sports publicity, promotions, and ma 0-9630387-1-0 Melvin Helitzer Newest University Sports Pr
F 2000 Dream Job 0-9630387-2-9 Helitzer 3 Univ
F 1999 Dream Job $ Sports $ Publicity, Promotion & Marketing 0-963-03811-0 Heltzer 2 Univ.Sport
Thomas College. Beyond Education.