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Number:MK446
Name:Marketing Management
Description:This capstone course utilizes case-based, experiential learning to integrate previous topics in the marketing curriculum. Students work in teams to solve complex marketing problems. All elements of the marketing mix and target market are explored. Emphasis is placed on group problem-solving skills and leadership of a marketing team
Credit(s):3
Offered (DAY schedule):Every spring semester
Instructor Permission Required:N
Pre-Requisite(s):
Senior-level marketing majors or permission of instructor

Course Objectives

Upon completion of this course, students will be able to: Conduct a quantitative and qualitative marketing analysis. Demonstrate integration of previous concepts learned in the marketing management major. Develop a marketing plan. Apply quantitative techniques to the analysis of marketing problems.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2013 Marketing Management Text and Cases 0-07-296762-5 Lal, Rajiv / Quelch, 2005 Richard D. Irwin, Inc.
S 2011 MARKETING MANAGEMENT 0-07-296762-5 LAL MCGRAW-HILL
S 2010 MARKETING MANAGEMENT 0-07-296762-5 LAL MCG
S 2008 MARKETING MANAGEMENT LAL MCG
S 2007 MARKETING MANAGEMENT 0-07-296762-5 LAL MCGRAW-HILL PUBLISHI
S 2006 MARKETING MANAGEMENT TEXT+CASES LAL 5
S 2000 Strategic Marketing Management Cases (w/3.5 Disk Only) 0-256-26125-3 Cravens 6 MCG
Thomas College. Beyond Education.