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Number:MK337
Name:Internet Marketing/Marketing Analytics
Description:Students examine the theory and practice of Internet marketing through readings, class exercises, and website development. Students study advantages and disadvantages of Internet marketing, techniques for effective website development, use of Internet mailing lists, and marketing with newsgroups online, among other topics.
Credit(s):3
Offered (DAY schedule):Periodically in fall semester
Instructor Permission Required:N
Pre-Requisite(s): MK116
CS115

Course Objectives

Upon completion of the course, students will be able to: Conduct a strengths, weaknesses, opportunities and threats analysis of a firm?s Internet marketing program. Design a market segmentation analysis of Internet customers. Apply principles of Internet site layout and design. Develop Internet content designed to maximize selling opportunities. Design a visually appealing website with contemporary graphics software. Synthesize the latest user interface techniques with merchandizing strategy.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2012 Advanced Web Metrics With Google Analytics 1-118-16844-5 Clifton, Brian 3RD 12 John Wiley & Sons, Inc.
F 2012 Landing Page Optimization 0-470-61012-3 Ash, Tim 2ND 12 Sybex, Inc.
F 2012 McGraw-Hill 36-Hour Course : Online Marketing 0-07-174386-3 Thomas, Lorrie 2011 McGraw-Hill Publishing Co
F 2011 E-MARKETING 0-13-214755-6 STRAUSS 6 PH
F 2011 E-Marketing 0132147556 Strauss 6th Prentice Hall
F 2011 MEASURE WHAT MATTERS 0-470-92010-6 PAINE WILEY
F 2011 Measure What Matters 0470920106 Katie Delahaye Paine 1st Wiley
S 2010 E-MARKETING 0-13-615440-9 STRAUSS 5 PH
S 2010 PERMISSION MARKETING 0-684-85636-0 GODIN S&S
S 2010 TRUST AGENTS 0-470-74308-5 BROGAN WIL018
S 2010 UNLEASHING THE IDEA VIRUS 0-7868-8717-6 GODIN HYP001
S 2008 INTERNET MARKETING MOHAMMED 2 MCG
F 2000 Principles of Internet Marketing 0-538-87573-9 Hanson SW
Thomas College. Beyond Education.