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Number:MK325
Name:Advertising and Promotion
Description:During this course, students develop an advertising and promotion campaign for a local business or organization. Topics such as selecting the media, creating and evaluating advertisements, and utilizing advertising agencies are discussed. Course work is supplemented by speakers representing organizations that create or use advertising and promotion.
Credit(s):3
Offered (DAY schedule):Every fall semester
Instructor Permission Required:N
Pre-Requisite(s): MK116

Course Objectives

Upon completion of this course, students will be able to: Explain how to create advertisements for different media. Develop an advertising and promotion campaign. Explain the creative ability and technical skills needed in advertising. Develop an integrated marketing communication. Identify the role of new technologies in marketing communications.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2011 INTEGRATED ADVERTISING, P 0-13-253896-2 CLOW 5 PH
F 2011 Integrated Advertising, Promotion, and Marketing 0-13-253896-2 Clow, Kenneth E. 5th Prentice Hall
F 2011 WHY WE BUY UPDTD & REV 1-4165-9524-4 UNDERHILL S&S
F 2011 Why We Buy: The Science of Shopping 1416595244 Underhill, Paco 2008 Simon & Schuster
F 2010 ADVERTISING 0-13-222415-1 MORIARTY 8 PH
F 2009 ADVERTISING 0-13-222415-1 MORIARTY 8 PEARSON EDUCATION
F 2008 ADVERTISING 0-13-222415-1 MORIARTY 8 PEARSON EDUCATION
F 2007 ADVERTISING WELLS 7 PH
F 2005 ADVERTISING:PRINCIPLES+PRACTICE WELLS 7TH 06
F 2003 Advertising Principles & Practice 0130477222 Wells 6 Pearson
F 2002 ADVERTISING:PRINCIPLES & PRACTICE 0130835714 WELLS 5 PEARSON
F 2001 Advertising:Principles+Practice 0-13-083571-4 Wells 5th Pearson
F 2000 22 Immutable Laws of Marketing 0-88730-666-7 Ries Harp/
F 2000 Advertising 0-13-597881-5 Wells 4 PH
F 2000 Advertising 00-13-083571-4 Wells 5 PH
F 2000 Positioning 0-446-34794-9 Ries RV Warne
F 1999 Advertising 0-13-597881-5 Wells 4 PH
Thomas College. Beyond Education.