Course Information

another search

Number:MK240
Name:Public Relations
Description:This course focuses on the public relations process. Important aspects of public relations will be covered, including working with various publics, producing publicity materials, and managing a crisis.
Credit(s):
Offered (DAY schedule):Periodically in spring semeste
Instructor Permission Required:N
Pre-Requisite(s): MK116

Course Objectives

After completing this course, students will be able to: Define public relations. Discuss the functions of public relations. Demonstrate an understanding of the role of public relations professionals. Discuss ethics, honesty, integrity, and credibility in public relations practice today Describe the role of public relations in an integrated marketing communication strategy.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2013 New Rules of Marketing and PR 1-118-02698-5 Scott, David Meerman 3RD 11 John Wiley & Sons, Inc.
S 2013 Practice of Public Relations 0-13-608890-2 Seitel, Fraser P. 11TH 11 Prentice Hall, Inc.
S 2011 PRACTICE OF PUBLIC RELATI 0-13-608890-2 SEITEL 11 PEARSON EDU
S 2011 STYLEBOOK 2010 (45TH) 0-917360-54-0 ASSOC PRESS ASSOCIATED
S 2010 PRACTICE OF PUBLIC RELATI 0-13-230451-1 SEITEL 10 PH
S 2009 PRACTICE OF PUBLIC RELATI 0-13-230451-1 SEITEL 10 PEARSON EDUCATION
S 2008 PRACTICE OF PUBLIC RELATI SEITEL 1 PH
S 2006 PRACTICE OF PUBLIC RELATIONS SEITEL 9TH 04
S 2004 The Practice of Public Relations 0-13-141439-9 Seitel 9th Pearson
Thomas College. Beyond Education.