Course Information

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Number:MK1PE
Name:Marketing Proficiency Exam
Description:The purpose of this exam is to test a person?s retention of the fundamental concepts learned in Principles of Marketing, Consumer Behavior, Sales, Advertising and Integrated Marketing Communications, and Retail Management. The results of this examination will be used to reevaluate the instruction and learning that takes place in the above courses. Students successfully passing the test will receive one credit. The course is required of all students receiving a B.S. in Marketing Management.
Credit(s):1
Offered (DAY schedule):Every Spring
Instructor Permission Required:N
Pre-Requisite(s): MK116
MK227
MK230
MK332

Course Objectives

Demonstrate mastery of concepts in Principles of Marketing, Consumer Behavior, Sales, Advertising and Integrated Marketing Communications, and Retail Management

Books Previously Used for MK1PE not found.

Thomas College. Beyond Education.