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Name:Event Planning and Management
Description:This course will provide students with the skills of a professional event manager. The course focuses on the importance of food and beverage controls, selecting the proper venue, and developing contacts and travel arrangements for events, teams, meetings and conventions. Students will gain experience in negotiating contracts, controlling food and beverage costs, calculating conference return on investment, and integrating convention and visitor bureau strategy into operational profitability. Students will learn how selling to and servicing conventions, meetings and sporting events offer opportunities for exciting and rewarding careers while analyzing how industry is responding to the increasing market demands. Topics include event administration, public relations, legal and financial safeguards, event marketing and promotion, event staffing, bidding requests for proposals, networking, sponsorship of events, risk management, entertainment licensing, and sporting event management.
Offered (DAY schedule):
Instructor Permission Required:N
Pre-Requisite(s): HT112

Course Objectives for HT439 not found.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2012 Convention Management and Service See 13 Astroff 8th American Hotel and
Thomas College. Beyond Education.