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Number:CO111
Name:Introduction to Communications
Description:This course serves as an introduction to the study of communications, focusing on communication models, research methods, and their applications in various professions. Students learn how communications models influence our thinking about interpersonal, organizational, and cultural behavior and how, in turn, social, scientific, and political factors affect in the study of communications. Students will complete several projects in which they analyze communication environments, apply the models to typical social and professional situations (especially public relations, marketing, and political communications), and investigate how current technologies affect both the event of communication and the study of communication itself.
Credit(s):3
Offered (DAY schedule):Every fall semester
Instructor Permission Required:N
Pre-Requisite(s):

Course Objectives

"Define communication and its role in society, including the place, function and importance of the mass media in everyday life.
Analyze the strengths and weaknesses of the mass media in relation to each medium's success or failure reaching an intended audience
"Have a comprehensive view of media freedoms, government and public regulation of the media, in contemporary society.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2012 Introducing Communication Theory : Analysis and Application 0-07-338507-7 West, Richard / Turn 4TH 10 McGraw-Hill Publishing Co
F 2011 INTRODUCING COMMUNICATION 0-07-338507-7 WEST 4 MCG
F 2011 Introducing Communication Theory: Analysis and App 0-07-338507-7 West, Richard 4th McGraw Hill
F 2010 MEDIA IN YOUR LIFE 0-205-52365-X FOLKERTS 4 A&B
F 2009 NO TEXTBOOK REQUIRED 2-10-011111-6 NO TEXT NO TEXTB
F 2008 MEDIA & CULTURE 0-312-45586-0 CAMPBELL 6 VHPS
F 2007 MEDIA & CULTURE CAMPBELL 6 ST MARTINS
F 2005 MEDIA+CULTURE CAMPBELL 5TH 06
F 2003 Associated Press Stylebook & Briefing on Media Law Perseus
F 2003 Media & Culture: An Introduction to Mass Communications Campbell Bedford St. Martins
F 2002 EFFECTIVE PUBLIC RELSTIONS 0135412110 CUTLIP 8 PEARSON
F 2002 Mass Media: Opposing Viewpoints 0737700548 Stay Gale Group
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