Thomas College

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Number:SM336
Name:Sport Marketing Management
Description:This course explores the art of marketing a sports-related business or organization. Various marketing strategies, including product identification, product delivery, and exchange are covered. Sport-related attitudes, activities, frequencies, and intensities are also studied.
Credit(s):3
Offered (DAY schedule):Every spring semester
Instructor Permission Required:N
Pre-Requisite(s): SM125
MK116

Course Objectives

After completing Sport Marketing Management, the students will be able to: • Apply knowledge, skills, and practical understanding of the nature, contexts and dynamics of sports • Critically explore and assess the economics, sociology and politics of sports, and their influence on sports marketing • Recognize the many stakeholders and diverse interests in and around sports business and their dynamic and interactive impact on sports business practice and performance • Assess contemporary methods and practices in sports businesses apply methods and practices from conventional business that can be applied to enhance performance in the business of sport • Recognize the strategic marketing process as applied to the sports industry • Describe market forces in the management of sport marketing • Demonstrate an understanding of basic marketing principles as they apply to sport marketing, including consumer behavior, segmentation, research, branding, pricing, promotion, place, product, sales, public relations, the marketing mix, and basic legal issues • Critically evaluate planning related to positioning a sport-related product or service • Develop an appropriate promotional approach for a sport product or service • Recognize and assess various aspects of consumer behavior in the field • Appreciate the importance of branding and its role in sport marketing.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
S 2017 MARKETING F/SPORT BUS.SUCCESS-W/ACCESS 9780757579486 PARKHOUSE 12 K/H West $0 $79 $0
S 2016 SPORTS MARKETING 9780132135467 FETCHKO 13 PEARSON Cragen $0 $123 $0
F 2015 (none) Cragen $0 $0 $0
S 2015 SPORT MARKETING-W/ACCESS 9781450424981 MULLIN 4TH 14 HUMAN KIN Cragen $105 $0 $0
S 2014 SPORTS MARKETING 9780132135467 FETCHKO 13 Cragen $0 $0 $0
F 2013 No Text Required Cragen $0 $0 $0
S 2013 Sports Marketing 978-0-13-213546-7 Fetchko, Michael 2013 Prentice Hall, Inc. Cragen $137 $103 $0
S 2012 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINET Cragen $0 $0
S 2011 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINET Cragen $80 $60
S 2010 SPORT MARKETING 0-7360-6052-9 MULLIN 3 HUMAN KINE Cragen $78 $59
S 2009 FUNDAMENTALS OF SPORT MAR 1-885693-78-8 PITTS 3 FITNESS INFO TECHNOLOGY Cragen $69 $52
S 2008 SPORTS MARKETING SHANK 3 PH King $133 $100
S 2007 SPORTS MARKETING 0-13-144077-2 SHANK 3 PEARSON EDUCATION King $130 $97
S 2006 SPORT MARKETING MULLIN 2ND 00 King $65 $49
S 2002 Sports Marketing 0-13-621871-7 Shank PH Young $0 $0
S 2002 Sports Marketing 0-13-621871-7 Shank PH Young $0 $0
S 2001 Sports Marketing 0-13-621871-7 Shank PH Young $70 $0
S 2000 Sports Marketing 0-13-621871-7 Shank PH Young $62 $0
S 2000 Big League, Big Time 0-671-00344-5 Sherman Pr S&S Young $14 $0