Course Information

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Number:SM231
Name:Golf Operations Management
Description:This course provides the student with an overview of all the various aspects associated with the successful operation of both a private and public golf facility including modern handicapping systems, tournament scheduling, guest reservations and services, dealing with club members and driving range operations. Additionally, this course will include the development of marketing strategies related to the organization, operation, and maintenance of a golf pro shop and within a golf course environment. The student will be exposed to various principles of merchandising including display, visual presentation, retail sales techniques, and promotional strategies specific to golf equipment, accessories and apparel.
Credit(s):3
Offered (DAY schedule):Every spring semester
Instructor Permission Required:N
Pre-Requisite(s): SM125

Course Objectives

After completing this course, students will be able to: • Develop a strategic management plan for a golf facility • Demonstrate the use of planning tools/techniques for a golf facility • Analyze the organizational structure of a golf facility • Develop a human resource management plan for a golf facility • Demonstrate business communication skills

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2011 USGA HANDICAP SYSTEM MANU USGA
S 2008 USGA HANDICAP SYSTEM USGA USG004
F 2005 USGA HANDICAP SYSTEM USGA
S 2002 CONTEMPORARY CLUB MANAGEMENT 0-86612-168-4 PERDUE 97 EIAHMA
F 1999 1998/99 Decisions on the Rules of Golf (PG6098) USGA USGA
F 1999 Driving the Green 1-55821-555-7 Strawn L&B
F 1999 Rules of Golf 1998/99 (PG5098) USGA USGA
Thomas College. Beyond Education.