Thomas College

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Number:MK551
Name:Marketing Management
Description:This course analyzes marketing functions, institutions, and policies dealing with consumer and industrial products and services in both profit and non-profit organizations. Strategic marketing plans are formulated by students through the use of case analysis. Decision-making, dealing with product/service development, pricing strategies, distribution methods, and promotional activities are stressed.
Credit(s):3
Offered (DAY schedule):
Instructor Permission Required:N
Pre-Requisite(s):

Course Objectives


Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
F 2016 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 PEARSON Cragen $92 $90 $60 $0
F 2016 (none) Cragen $0 $0 $0
F 2016 (none) Cragen $0 $0 $0
U 2016 FRAMEWORK FOR MARKETING MANAGEMENT 9780133-87-1319 KOTLER 6TH 16 PEARSON Cragen $185 $0 $0
F 2015 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 PEARSON Cragen $0 $133 $0
S 2015 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 PEARSON Cragen $0 $126 $0
F 2014 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 Cragen $0 $126 $0
U 2014 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 Cragen $0 $0 $0
F 2013 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 Cragen $0 $0 $0
F 2013 FRAMEWORK FOR MARKETING MANAGEMENT 9780132539302 KOTLER 5TH 12 Cragen $0 $0 $0
F 2012 Marketing Management 978-0-07-353005-5 Peter, J. Paul 10TH 11 Richard D. Irwin, Inc. Tibbetts $205 $154 $0
F 2012 Framework for Marketing Management: Integrated PharmaSim Sim 978-0-13-815169-0 Kotler, Philip 4TH 09 Prentice Hall, Inc. Cragen $186 $139 $0
S 2012 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCG Klane $0 $0
U 2012 The Framework for Marketing Management, 5E 0132539306 kotler 5 pearson Cragen $0 $0
U 2012 FRAMEWORK FOR MARKETING M 0-13-253930-6 KOTLER 5 Cragen $140 $105
F 2011 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCG Klane $194 $145
F 2011 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCG Klane $194 $145
S 2011 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCGRAW-HILL Klane $185 $139
F 2010 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCG Tibbetts $174 $128
U 2010 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCG Kaye $174 $128
F 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER MARKETIN 9 MCG Tibbetts $171 $128
F 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCGRAW-HILL PUBLISHING Kaye $171 $128
U 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCGRAW-HILL PUBLISHING Tibbetts $165 $124
F 2008 MARKETING MANAGEMENT 0-07-313763-4 PETER 8 MCGRAW-HILL PUBLISHING Tibbetts $161 $120
U 2008 MARKETING MANAGEMENT PETER 8 MCG Tibbetts $156 $117
F 2007 MARKETING MANAGEMENT PETER 8 MCG Tibbetts $151 $113
S 2007 MARKETING MANAGEMENT 0-07-313763-4 PETER 8 MCGRAW-HILL PUBLISHI Miaoulis $146 $110
U 2007 Marketing Management 0-07-313763-4 Peter 8 McGraw Tibbetts $0 $0
F 2005 MARKETING MANAGEMENT-TEXT PETER 7TH 04 Tibbetts $129 $97
F 2005 MARKETING MANAGEMENT-TEXT PETER 7TH 04 Pooler $129 $97
F 2005 Marketing Management 0-07-255217-4 Peter Seventh Irwin/McGraw Hill Tibbetts $0 $0
F 2001 Marketing Management-Text 0-07-231557-1 Peter 6th Irwin Pooler $101 $76
S 2001 STRATEGIC MARKETING W/POWERWEB 0-07-411467-0 CRAVENS MCGRAW Bressler $0 $0
F 2000 Strategic Management w/Marketing 0-07-408868-8 Cravens MCG Bressler $103 $0
S 2000 Strategic Marketing 0-07-027543-2 Cravens 6 MCG Bressler $92 $0
S 2000 Annual Editions - Marketing 0-07-236400-9 Dushkin Dushink Bressler $18 $0
F 1999 Strategic Marketing w/Marketing 99/00 0-13-232547-0 Cravens MCG Bressler $89 $0
S 1999 Strategic Marketing w/Marketin Bressler $85 $0
S 1998 Strategic Marketing Bressler $0 $0
S 1998 Marketing:Annual Editions Bressler $0 $0