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Number:MK551
Name:Marketing Management
Description:This course analyzes marketing functions, institutions, and policies dealing with consumer and industrial products and services in both profit and non-profit organizations. Strategic marketing plans are formulated by students through the use of case analysis. Decision-making, dealing with product/service development, pricing strategies, distribution methods, and promotional activities are stressed.
Credit(s):3
Offered (DAY schedule):
Instructor Permission Required:N
Pre-Requisite(s):

Course Objectives


Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
F 2012 Framework for Marketing Management: Integrated PharmaSim Sim 0-13-815169-5 Kotler, Philip 4TH 09 Prentice Hall, Inc.
F 2012 Marketing Management 0-07-353005-0 Peter, J. Paul 10TH 11 Richard D. Irwin, Inc.
S 2012 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCG
U 2012 FRAMEWORK FOR MARKETING M 0-13-253930-6 KOTLER 5
U 2012 The Framework for Marketing Management, 5E 0132539306 kotler 5 pearson
F 2011 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCG
S 2011 MARKETING MANAGEMENT 0-07-353005-0 PETER 10 MCGRAW-HILL
F 2010 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCG
U 2010 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCG
F 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCGRAW-HILL PUBLISHING
F 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER MARKETIN 9 MCG
U 2009 MARKETING MANAGEMENT 0-07-338113-6 PETER 9 MCGRAW-HILL PUBLISHING
F 2008 MARKETING MANAGEMENT 0-07-313763-4 PETER 8 MCGRAW-HILL PUBLISHING
U 2008 MARKETING MANAGEMENT PETER 8 MCG
F 2007 MARKETING MANAGEMENT PETER 8 MCG
S 2007 MARKETING MANAGEMENT 0-07-313763-4 PETER 8 MCGRAW-HILL PUBLISHI
U 2007 Marketing Management 0-07-313763-4 Peter 8 McGraw
F 2005 Marketing Management 0-07-255217-4 Peter Seventh Irwin/McGraw Hill
F 2005 MARKETING MANAGEMENT-TEXT PETER 7TH 04
F 2001 Marketing Management-Text 0-07-231557-1 Peter 6th Irwin
S 2001 STRATEGIC MARKETING W/POWERWEB 0-07-411467-0 CRAVENS MCGRAW
F 2000 Strategic Management w/Marketing 0-07-408868-8 Cravens MCG
S 2000 Annual Editions - Marketing 0-07-236400-9 Dushkin Dushink
S 2000 Strategic Marketing 0-07-027543-2 Cravens 6 MCG
F 1999 Strategic Marketing w/Marketing 99/00 0-13-232547-0 Cravens MCG
S 1999 Strategic Marketing w/Marketin
S 1998 Marketing:Annual Editions
S 1998 Strategic Marketing
Thomas College. Beyond Education.