Thomas College

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Number:MK433
Name:Marketing Research
Description:This is an introductory course in research design and methodology. Topics include research design, questionnaire construction, data collection and analysis, sampling, and report generation. Qualitative and quantitative methods are explored.
Credit(s):3
Offered (DAY schedule):Every fall semester
Instructor Permission Required:N
Pre-Requisite(s): MK116
MS206

Course Objectives

At the conclusion of this course, students will be able to: Conduct an independent quantitative research project; Design a qualitative research project; Prepare a professional research report; Determine the appropriate research methodology and design, depending on the research problem; Create a research questionnaire; Present research findings

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
S 2017 (none) Wheaton $0 $0 $0
F 2016 (none) Wheaton $0 $0 $0
F 2015 MARKETING RESEARCH 9780133074673 BURNS 7TH 14 PEARSON Wheaton $270 $0 $0
F 2014 HOW TO ASK SURVEY QUESTIONS 9780761925798 FINK 2ND 03 Karush $0 $40 $0
F 2013 HOW TO ASK SURVEY QUESTIONS 9780761925798 FINK 2ND 03 Karush $0 $0 $0
S 2013 Essentials of Marketing Research 978-0-07-340482-0 Hair, Joseph 2ND 10 Richard D. Irwin, Inc. Libby $194 $146 $123
F 2012 How to Ask Survey Questions 978-0-7619-2579-8 Fink, Arlene 2ND 03 Sage Publications, Inc. Karush $44 $33 $0
F 2011 HOW TO ASK SURVEY QUESTIO 0-7619-2579-1 FINK 2 SAGE Karush $39 $29
F 2010 HOW TO ASK SURVEY QUESTIO 0-7619-2579-1 FINK 2 SAGE Karush $36 $27
F 2010 FOCUS GROUPS 1-4129-6947-6 KRUEGER 4 SAGE Karush $64 $48
S 2010 MARKETING RESEARCH 0-07-340470-5 HAIR 4 MCG Libby $194 $146
F 2008 HOW TO ASK SURVEY QUESTIO 0-7619-2579-1 FINK 2 SAGE PUBLICATIONS INC. Karush $36 $27
F 2008 FOCUS GROUPS 0-7619-2071-4 KRUEGER 3 SAGE PUBLICATIONS INC. Karush $61 $46
F 2007 HOW TO ASK SURVEY QUESTIO FINK 2 SAGE Karush $31 $23
F 2007 FOCUS GROUPS KRUEGER 3 SAGE Karush $52 $39
F 2005 HOW TO ASK SURVEY QUESTIONS FINK 95 Karush $29 $22
F 2005 FOCUS GROUPS KRUEGER 3RD 00 Karush $47 $35
F 2003 How to Ask Survey Questions 0803957459 Fink Sage Karush $0 $0
F 2003 Focus Groups 0761920714 Krueger 3 Sage Karush $0 $0
F 2002 HOW TO ASK SURVEY QUESTIONS 0803957459 FINK SAGE Karush $22 $17
F 2002 FOCUS GROUPS 0072820209 KUREGER 3 SAGE Karush $35 $26
F 2000 Focus Groups 0-8039-5567-7 Krueger 2 Sage Karush $28 $21
F 2000 How To Ask Survey Questions (TSK#2) 0-8039-5745-9 Fink Sage Karush $18 $13
W 2000 Focus Groups 0-8039-5567-7 Krueger 2 Sage Karush $28 $0
W 2000 How To Ask Survey Questions 0-8039-5745-9 Fink Sage Karush $18 $0
F 1999 Focus Groups 0-8039-5567-7 Krueger 2 Sage Karush $28 $0
F 1999 How to Conduct Interviews by Telephone & In Person (Tsk#4) 0-8039-5719-x Frey Sage Karush $20 $0
F 1999 How to Ask Survey Questions (Tsk#2) 0-8039-5745-9 Fink Sage Karush $18 $0