Course Information

another search

Number:MK370
Name:Global Marketing Management
Description:Through guest speakers, case studies, and Internet projects, students learn how to apply the marketing mix in a changing global setting. Topics include cross-cultural marketing, political and economic systems, advertising, research, and distribution.
Credit(s):3
Offered (DAY schedule):Alt yrs with MG337 in spring
Instructor Permission Required:N
Pre-Requisite(s): MK116
MG224

Course Objectives

Students completing this course will be able to: Explain systems of global marketing and the theories upon which these systems are established; Evaluate the implications of major trade agreements in cross-border marketing; Discuss global marketing in established and emerging venues within the varying contexts of small-, medium-, and large-scale operations; Discuss the impact of regional cultural, social and political norms on decisions made in the field of global product and services marketing; Prepare a basic international marketing plan

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2013 Global Marketing 1-4390-3943-7 Gillespie, Kate 3RD 11 South-Western Publishing
S 2011 GLOBAL MARKETING 1-4390-3943-7 GILLESPIE 3 CENGAGE LEA
S 2009 GLOBAL MARKETING 0-13-175434-3 KEEGAN 5 PEARSON EDUCATION
S 2008 GLOBAL MARKETING JOHANSSON 4 MCG
S 2006 INTERNATIONAL MARKETING-TEXT CATEORA 12TH 05
S 2002 INTERNATIONAL MARKETING 0-07-255122-4 CATEORA 11TH 02 MCGRAW
S 2001 International Marketing w/Powerweb 0-07-406203-4 Cateora MCG
Thomas College. Beyond Education.