Thomas College

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Number:MK337
Name:Internet Marketing/Marketing Analytics
Description:Students examine the theory and practice of Internet marketing through readings, class exercises, and website development. Students study advantages and disadvantages of Internet marketing, techniques for effective website development, use of Internet mailing lists, and marketing with newsgroups online, among other topics.
Credit(s):3
Offered (DAY schedule):Periodically in fall semester
Instructor Permission Required:N
Pre-Requisite(s): MK116
CS115

Course Objectives

Upon completion of the course, students will be able to: Conduct a strengths, weaknesses, opportunities and threats analysis of a firm?s Internet marketing program. Design a market segmentation analysis of Internet customers. Apply principles of Internet site layout and design. Develop Internet content designed to maximize selling opportunities. Design a visually appealing website with contemporary graphics software. Synthesize the latest user interface techniques with merchandizing strategy.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
S 2017 (none) Leland $0 $0 $0
S 2016 INTERNET MARKETING START TO FINISH 9780789747891 JUON 12 PEARSON Leland $39 $0 $0
F 2014 INTERNET MARKETING 9781133625902 ROBERTS 3RD 13 Kelsey $0 $80 $0
F 2013 MCGRAW HILL 36 HR.CRSE.:ONLINE MARKET.. 9780071743860 THOMAS 11 Varrell $0 $0 $0
F 2013 LANDING PAGE OPTIMIZATION 9780470610121 ASH 2ND 12 Varrell $0 $0 $0
F 2012 Landing Page Optimization 978-0-470-61012-1 Ash, Tim 2ND 12 Sybex, Inc. Varrell $30 $22 $0
F 2012 Advanced Web Metrics With Google Analytics 978-1-118-16844-8 Clifton, Brian 3RD 12 John Wiley & Sons, Inc. Varrell $40 $30 $0
F 2012 McGraw-Hill 36-Hour Course : Online Marketing 978-0-07-174386-0 Thomas, Lorrie 2011 McGraw-Hill Publishing Co Varrell $20 $15 $0
F 2011 E-Marketing 978-0132147552 Strauss 6th Prentice Hall Varrell $0 $0
F 2011 Measure What Matters 978-0470920107 Katie Delahaye Paine 1st Wiley Varrell $0 $0
F 2011 MEASURE WHAT MATTERS 0-470-92010-6 PAINE WILEY Varrell $28 $21
F 2011 E-MARKETING 0-13-214755-6 STRAUSS 6 PH Varrell $136 $102
S 2010 TRUST AGENTS 0-470-74308-5 BROGAN WIL018 Pitman $25 $19
S 2010 PERMISSION MARKETING 0-684-85636-0 GODIN S&S Pitman $25 $19
S 2010 UNLEASHING THE IDEA VIRUS 0-7868-8717-6 GODIN HYP001 Pitman $14 $11
S 2010 E-MARKETING 0-13-615440-9 STRAUSS 5 PH Pitman $125 $94
S 2008 INTERNET MARKETING MOHAMMED 2 MCG Poulin $158 $118
F 2000 Principles of Internet Marketing 0-538-87573-9 Hanson SW Bressler $0 $0