Thomas College

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Number:MK240
Name:Public Relations
Description:This course focuses on the public relations process. Important aspects of public relations will be covered, including working with various publics, producing publicity materials, and managing a crisis.
Credit(s):
Offered (DAY schedule):Periodically in spring semeste
Instructor Permission Required:N
Pre-Requisite(s): MK116

Course Objectives

After completing this course, students will be able to: Define public relations. Discuss the functions of public relations. Demonstrate an understanding of the role of public relations professionals. Discuss ethics, honesty, integrity, and credibility in public relations practice today Describe the role of public relations in an integrated marketing communication strategy.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
S 2017 PRACTICE OF PUBLIC RELATIONS 9780134170114 SEITEL 13TH 17 PEARSON Saucier $190 $0 $0
F 2016 PRACTICE OF PUBLIC RELATIONS 9780133-08-3576 SEITEL 12TH 14 PEARSON Saucier $0 $100 $0
S 2016 PRACTICE OF PUBLIC RELATIONS 9780133083576 SEITEL 12TH 14 PEARSON Saucier $185 $0 $0
S 2016 PRACTICE OF PUBLIC RELATIONS 9780133083576 SEITEL 12TH 14 PEARSON Saucier $185 $143 $0
S 2015 PRACTICE OF PUBLIC RELATIONS 9780133083576 SEITEL 12TH 14 PEARSON Saucier $172 $0 $0
S 2015 NEW RULES OF MARKETING+PR-REV.+UPDATED 9781118488768 SCOTT 4TH 13 WILEY Saucier $25 $0 $0
S 2014 NEW RULES OF MARKETING+PR-REV.+UPDATED 9781118488768 SCOTT 4TH 13 Saucier $0 $0 $0
S 2014 PRACTICE OF PUBLIC RELATIONS 9780133083576 SEITEL 12TH 14 Saucier $0 $0 $0
S 2013 New Rules of Marketing and PR 978-1-118-02698-4 Scott, David Meerman 3RD 11 John Wiley & Sons, Inc. Saucier $20 $15 $0
S 2013 Practice of Public Relations 978-0-13-608890-5 Seitel, Fraser P. 11TH 11 Prentice Hall, Inc. Saucier $158 $118 $0
S 2011 STYLEBOOK 2010 (45TH) 0-917360-54-0 ASSOC PRESS ASSOCIATED Meader $16 $12
S 2011 PRACTICE OF PUBLIC RELATI 0-13-608890-2 SEITEL 11 PEARSON EDU Meader $134 $101
S 2010 PRACTICE OF PUBLIC RELATI 0-13-230451-1 SEITEL 10 PH Meader $149 $112
S 2009 PRACTICE OF PUBLIC RELATI 0-13-230451-1 SEITEL 10 PEARSON EDUCATION Meader $146 $110
S 2008 PRACTICE OF PUBLIC RELATI SEITEL 1 PH Meader $140 $105
S 2006 PRACTICE OF PUBLIC RELATIONS SEITEL 9TH 04 Meader $120 $90
S 2004 The Practice of Public Relations 0-13-141439-9 Seitel 9th Pearson Meader $0 $0