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Number:MK116
Name:Principles of Marketing
Description:This course provides students with an introduction to the role of marketing and the process involved in developing a marketing mix for a new product. Topics covered include marketing functions, product development, channels of distribution, market segmentation, pricing policies, product life cycle, and promotional activities. Students will complete a project developing a product that incorporates the marketing mix.
Credit(s):3
Offered (DAY schedule):Every semester
Instructor Permission Required:N
Pre-Requisite(s):

Course Objectives

After completing this course, students will be able to: Explain the importance of building customer relationships. Differentiate between consumer and business markets. Develop a marketing mix in relation to a new product. Create an effective brand identity for a new product. Conduct an environmental scan.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher
S 2013 Marketing 1-111-82164-X Lamb, Charles W. 12TH 13 South-Western Publishing
S 2013 Principles of Marketing 0-13-216712-3 Kotler, Philip 14TH 12 Prentice Hall, Inc.
S 2013 Principles of Marketing 0-13-607941-5 Kotler, Philip / Arm 13TH 10 Prentice Hall, Inc.
S 2013 Rubies in the Orchard 0-385-52579-6 Resnick 2009 Random House, Inc.
F 2012 Marketing 1-111-82164-X Lamb, Charles W. 12TH 13 South-Western Publishing
F 2012 Principles of Marketing 0-13-216712-3 Kotler, Philip 14TH 12 Prentice Hall, Inc.
F 2012 Rubies in the Orchard 0-385-52579-6 Resnick 2009 Random House, Inc.
F 2011 PRINCIPLES OF MARKETING 0-13-216712-3 KOTLER 14 PH
S 2011 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PEARSON EDU
F 2010 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PH
S 2010 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 HM
S 2010 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PH
F 2009 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PEARSON EDUCATION
F 2009 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER PRINCIPL 13 PH
S 2009 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 CENGAGE LEARNING
S 2009 PRINCIPLES OF MARKETING 0-13-239002-7 KOTLER 12 PEARSON EDUCATION
F 2008 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 CENGAGE LEARNING
F 2008 PRINCIPLES OF MARKETING 0-13-239002-7 KOTLER 12 PEARSON EDUCATION
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH
F 2007 PRINCIPLES OF MARKETING KOTLER 1 PH
S 2007 MARKETING 0-13-144968-0 SOLOMON 4 PEARSON EDUCATION
S 2007 PRINCIPLES OF MARKETING 0-13-146918-5 KOTLER 11 PEARSON EDUCATION
S 2006 MARKETING PACKAGE SOLOMON
S 2006 MARKETING PRIN.+BEST PRACTICES-PAPER HOFFMAN 3RD 06
S 2006 PRIN.OF MARKETING KOTLER 11TH 06
F 2005 PRIN.OF MARKETING KOTLER 11TH 06
F 2003 Contemporary Marketing 0324185103 Boone 10 Thomson
F 2002 MARKETING-TEXT ONLY 0072826770 KERIN 7 MCG
F 2002 MARKETING:INTRO.-W/CD 0130351334 ARMSTRONG 6 PEARSON
S 2002 Prin.Of Marketing-Text Only 0-13-026312-5 Kotler 9th Pearson
S 2002 PRIN.OF MARKETING-W/CD 0-13-040440-3 KOTLER 9TH 01 PEARSON
F 2001 Prin.Of Marketing-Text Only 0-13-026312-5 Kotler 9th Pearson
S 2001 Priciples of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH
S 2001 Priciples of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH
S 2001 Principles of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH
S 2001 Principles of Marketing-Bundled Package 0-13-031605-X Kotler 9 PH
W 2001 Marketing: An Intro. 0-13-012771-x Armstrong 5 PH
S 2000 Marketin 00/01 0-07-236400-9 Duskin MCG
S 2000 Principles of Marketing (w/CD) 0-13-957002-0 Kotler 8 PH
S 2000 Principles of Marketing w/Marketing 99/00 0-13-027380-5 Kotler PH
W 2000 Marketing: An Intro. 0-13-012771-x Armstrong 5 PH
F 1999 Marketing: Intro 0-13-252710-3 Kotler 4 PH
U 1999 Marketing 99/00 (ED: Richardson) 0-07-041175-1 Dushkin Dushkin
Thomas College. Beyond Education.