Thomas College

Course Information

another search

Number:MK116
Name:Principles of Marketing
Description:This course provides students with an introduction to the role of marketing and the process involved in developing a marketing mix for a new product. Topics covered include marketing functions, product development, channels of distribution, market segmentation, pricing policies, product life cycle, and promotional activities. Students will complete a project developing a product that incorporates the marketing mix.
Credit(s):3
Offered (DAY schedule):Every semester
Instructor Permission Required:N
Pre-Requisite(s):

Course Objectives

After completing this course, students will be able to: Explain the importance of building customer relationships. Differentiate between consumer and business markets. Develop a marketing mix in relation to a new product. Create an effective brand identity for a new product. Conduct an environmental scan.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
S 2017 (none) Lamoreau $0 $0 $0
S 2017 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $0 $8 $0
S 2017 MKTG 10:STUDENT ED.-W/ACCESS CARD 9781305631823 LAMB 10TH 17 CENGAGE L Saucier $74 $57 $0
S 2017 PRIN.OF MARKETING-TEXT 9780133795028 KOTLER 16TH 16 PEARSON West $281 $0 $0
F 2016 (none) Cragen $0 $0 $0
F 2016 MKTG 10:STUDENT ED.-W/ACCESS CARD 9781305-63-1823 LAMB 10TH 17 CENGAGE L Saucier $73 $0 $0
F 2016 FORTUNE COOKIE PRINCIPLE 9781489-58-3949 JIWA BKSRG Saucier $14 $9 $0
F 2016 MKTG 10:STUDENT ED.-W/ACCESS CARD 9781305631823 LAMB 10TH 17 CENGAGE L Saucier $73 $0 $0
F 2016 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $14 $9 $0
F 2016 (none) Cragen $0 $0 $0
F 2016 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Cragen $0 $30 $20 $0
S 2016 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $14 $0 $0
S 2016 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $14 $11 $0
S 2016 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Saucier $68 $0 $0
S 2016 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Saucier $68 $0 $0
S 2016 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Cragen $68 $53 $0
U 2016 MKTG 7:STUDENT ED.-W/ACCESS 9781285-09-1860 LAMB 7TH 14 CENGAGE L Saucier $0 $20 $0
U 2016 MKTG 8:STUDENT ED.-W/ACCESS 9781285-43-2625 LAMB 8TH 15 CENGAGE L Saucier $0 $0 $0
U 2016 MKTG 9:STUDENT ED.-W/ACCESS 9781285-86-0169 LAMB 9TH 16 CENGAGE L Saucier $0 $20 $0
F 2015 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Cragen $70 $0 $0
F 2015 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Saucier $70 $0 $0
F 2015 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $13 $0 $0
F 2015 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Saucier $70 $0 $0
F 2015 FORTUNE COOKIE PRINCIPLE 9781489583949 JIWA BKSRG Saucier $13 $11 $0
F 2015 MKTG 9:STUDENT ED.-W/ACCESS 9781285860169 LAMB 9TH 16 CENGAGE L Cragen $70 $53 $0
S 2015 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 RANDOM Saucier $0 $12 $0
S 2015 MKTG 8:STUDENT ED.-W/ACCESS 9781285432625 LAMB 8TH 15 CENGAGE L Saucier $69 $0 $0
S 2015 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 RANDOM Saucier $0 $12 $0
S 2015 MKTG 8:STUDENT ED.-W/ACCESS 9781285432625 LAMB 8TH 15 CENGAGE L Saucier $69 $0 $0
F 2014 MARKETING:DEFINED,EXPLAINED,APPLIED W/MYMARKETINGLAB (LOOSE) 9780133879247 LEVENS 2ND Cragen $76 $0 $0
F 2014 MARKETING:DEFINED,EXPLAINED,APPLIED W/MYMARKETINGLAB (LOOSE) 9780133879247 LEVENS 2ND Cragen $76 $0 $0
F 2014 MKTG 8:STUDENT ED.-W/ACCESS 9781285432625 LAMB 8TH 15 Saucier $70 $0 $0
F 2014 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $13 $0
F 2014 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $13 $0
F 2014 MKTG 8:STUDENT ED.-W/ACCESS 9781285432625 LAMB 8TH 15 Saucier $70 $0 $0
F 2014 MARKETING:DEFINED,EXPLAINED,APPLIED W/MYMARKETINGLAB (LOOSE) 9780133879247 LEVENS 2ND Cragen $76 $0 $0
S 2014 MARKETING 9780132177153 LEVENS 2ND 12 Cragen $0 $0 $0
S 2014 MKTG 7:STUDENT ED.-W/ACCESS 9781285091860 LAMB 7TH 14 Saucier $0 $0 $0
S 2014 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $0 $0
S 2014 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $0 $0
S 2014 MKTG 7:STUDENT ED.-W/ACCESS 9781285091860 LAMB 7TH 14 Saucier $0 $0 $0
S 2014 FOUNDATIONS OF MARKETING 9780618973378 PRIDE 3RD 09 Tibbetts $0 $0 $0
F 2013 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $0 $0
F 2013 MKTG 7:STUDENT ED.-W/ACCESS 9781285091860 LAMB 7TH 14 Saucier $0 $0 $0
F 2013 MKTG 7:STUDENT ED.-W/ACCESS 9781285091860 LAMB 7TH 14 Saucier $0 $0 $0
F 2013 RUBIES IN THE ORCHARD 9780385525787 RESNICK 9 Saucier $0 $0 $0
F 2013 MARKETING 9780132177153 LEVENS 2ND 12 Cragen $0 $0 $0
S 2013 Principles of Marketing 978-0-13-607941-5 Kotler, Philip / Arm 13TH 10 Prentice Hall, Inc. McAnirlin $224 $168 $0
S 2013 Marketing 978-1-111-82164-7 Lamb, Charles W. 12TH 13 South-Western Publishing Saucier $302 $227 $0
S 2013 Rubies in the Orchard 978-0-385-52579-4 Resnick 2009 Random House, Inc. Saucier $15 $11 $0
S 2013 Marketing 978-1-111-82164-7 Lamb, Charles W. 12TH 13 South-Western Publishing Saucier $302 $227 $0
S 2013 Rubies in the Orchard 978-0-385-52579-4 Resnick 2009 Random House, Inc. Saucier $15 $11 $0
S 2013 Principles of Marketing 978-0-13-216712-3 Kotler, Philip 14TH 12 Prentice Hall, Inc. Cragen $249 $187 $0
F 2012 Marketing 978-1-111-82164-7 Lamb, Charles W. 12TH 13 South-Western Publishing Saucier $275 $206 $0
F 2012 Rubies in the Orchard 978-0-385-52579-4 Resnick 2009 Random House, Inc. Saucier $15 $11 $0
F 2012 Marketing 978-1-111-82164-7 Lamb, Charles W. 12TH 13 South-Western Publishing Saucier $275 $206 $0
F 2012 Rubies in the Orchard 978-0-385-52579-4 Resnick 2009 Random House, Inc. Saucier $15 $11 $0
F 2012 Principles of Marketing 978-0-13-216712-3 Kotler, Philip 14TH 12 Prentice Hall, Inc. Cragen $244 $183 $0
F 2011 PRINCIPLES OF MARKETING 0-13-216712-3 KOTLER 14 PH Meader $217 $163
F 2011 PRINCIPLES OF MARKETING 0-13-216712-3 KOTLER 14 PH Meader $217 $163
F 2011 PRINCIPLES OF MARKETING 0-13-216712-3 KOTLER 14 PH Meader $217 $163
S 2011 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PEARSON EDU Meader $210 $157
F 2010 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PH Meader $199 $149
F 2010 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PH Meader $199 $149
S 2010 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PH Meader $199 $149
S 2010 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 HM Tibbetts $167 $125
F 2009 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER 13 PEARSON EDUCATION Meader $199 $149
F 2009 PRINCIPLES OF MARKETING 0-13-607941-5 KOTLER PRINCIPL 13 PH Meader $199 $149
S 2009 PRINCIPLES OF MARKETING 0-13-239002-7 KOTLER 12 PEARSON EDUCATION Karush $173 $130
S 2009 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 CENGAGE LEARNING Tibbetts $158 $118
F 2008 PRINCIPLES OF MARKETING 0-13-239002-7 KOTLER 12 PEARSON EDUCATION Meader $173 $130
F 2008 FOUNDATIONS OF MARKETING 0-618-97337-0 PRIDE 3 CENGAGE LEARNING Tibbetts $157 $118
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH Karush $173 $130
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH Karush $173 $130
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH Meader $173 $130
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH Meader $173 $130
S 2008 PRINCIPLES OF MARKETING KOTLER 1 PH Meader $173 $130
F 2007 PRINCIPLES OF MARKETING KOTLER 1 PH Meader $169 $127
F 2007 PRINCIPLES OF MARKETING KOTLER 1 PH Meader $169 $127
S 2007 PRINCIPLES OF MARKETING 0-13-146918-5 KOTLER 11 PEARSON EDUCATION Meader $162 $122
S 2007 MARKETING 0-13-144968-0 SOLOMON 4 PEARSON EDUCATION Karush $129 $96
S 2006 MARKETING PACKAGE SOLOMON Karush $0 $0
S 2006 PRIN.OF MARKETING KOTLER 11TH 06 Meader $141 $106
S 2006 PRIN.OF MARKETING KOTLER 11TH 06 Meader $141 $106
S 2006 MARKETING PRIN.+BEST PRACTICES-PAPER HOFFMAN 3RD 06 Ravis $59 $44
S 2006 PRIN.OF MARKETING KOTLER 11TH 06 Meader $141 $106
F 2005 PRIN.OF MARKETING KOTLER 11TH 06 Meader $141 $106
F 2003 Contemporary Marketing 0324185103 Boone 10 Thomson Brann $0 $0
F 2002 MARKETING-TEXT ONLY 0072826770 KERIN 7 MCG Black $110 $82
F 2002 MARKETING:INTRO.-W/CD 0130351334 ARMSTRONG 6 PEARSON $84 $63
S 2002 Prin.Of Marketing-Text Only 0-13-026312-5 Kotler 9th Pearson Meader $0 $0
S 2002 PRIN.OF MARKETING-W/CD 0-13-040440-3 KOTLER 9TH 01 PEARSON Karush $0 $0
S 2002 Prin.Of Marketing-Text Only 0-13-026312-5 Kotler 9th Pearson Meader $0 $0
S 2002 PRIN.OF MARKETING-W/CD 0-13-040440-3 KOTLER 9TH 01 PEARSON Karush $0 $0
F 2001 Prin.Of Marketing-Text Only 0-13-026312-5 Kotler 9th Pearson Meader $89 $67
S 2001 Priciples of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH Meader $96 $0
S 2001 Principles of Marketing-Bundled Package 0-13-031605-X Kotler 9 PH Bressler $96 $0
S 2001 Priciples of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH Karush $96 $0
S 2001 Principles of Marketing (4 book bundle) 0-13-028896-9 Kotler 9 PH Karush $96 $0
W 2001 Marketing: An Intro. 0-13-012771-x Armstrong 5 PH Tibbetts $0 $0
S 2000 Principles of Marketing w/Marketing 99/00 0-13-027380-5 Kotler PH Bressler $92 $0
S 2000 Principles of Marketing w/Marketing 99/00 0-13-027380-5 Kotler PH Bressler $92 $0
S 2000 Marketin 00/01 0-07-236400-9 Duskin MCG Bressler $18 $0
S 2000 Marketin 00/01 0-07-236400-9 Duskin MCG Bressler $18 $0
S 2000 Principles of Marketing (w/CD) 0-13-957002-0 Kotler 8 PH Meader $92 $0
S 2000 Principles of Marketing (w/CD) 0-13-957002-0 Kotler 8 PH Karush $92 $0
S 2000 Principles of Marketing (w/CD) 0-13-957002-0 Kotler 8 PH Karush $92 $0
S 2000 Principles of Marketing (w/CD) 0-13-957002-0 Kotler 8 PH Meader $92 $0
W 2000 Marketing: An Intro. 0-13-012771-x Armstrong 5 PH Tibbetts $65 $0
F 1999 Marketing: Intro 0-13-252710-3 Kotler 4 PH Karush $74 $0
U 1999 Marketing 99/00 (ED: Richardson) 0-07-041175-1 Dushkin Dushkin Bressler $17 $0