Thomas College

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Name:Introduction to Communications
Description:This course serves as an introduction to the study of communications, focusing on communication models, research methods, and their applications in various professions. Students learn how communications models influence our thinking about interpersonal, organizational, and cultural behavior and how, in turn, social, scientific, and political factors affect in the study of communications. Students will complete several projects in which they analyze communication environments, apply the models to typical social and professional situations (especially public relations, marketing, and political communications), and investigate how current technologies affect both the event of communication and the study of communication itself.
Offered (DAY schedule):Every fall semester
Instructor Permission Required:N

Course Objectives

"Define communication and its role in society, including the place, function and importance of the mass media in everyday life.
Analyze the strengths and weaknesses of the mass media in relation to each medium's success or failure reaching an intended audience
"Have a comprehensive view of media freedoms, government and public regulation of the media, in contemporary society.

Books Previously Used in this Course

Term Year Title ISBN Author Edition Publisher Instructor New Used Rental eBook
F 2016 (none) Kelsey $0 $0 $0
F 2015 (none) Kelsey $0 $0 $0
F 2014 CONVERGING MEDIA,2013-2014 UPDATE 9780199968466 PAVLIK 3RD 13 Kelsey $0 $75 $0
F 2012 Introducing Communication Theory : Analysis and Application 978-0-07-338507-5 West, Richard / Turn 4TH 10 McGraw-Hill Publishing Co Kelsey $138 $103 $90
F 2011 Introducing Communication Theory: Analysis and App 978-0-07-338507-5 West, Richard 4th McGraw Hill Kelsey $0 $0
F 2011 INTRODUCING COMMUNICATION 0-07-338507-7 WEST 4 MCG Kelsey $120 $90
F 2010 MEDIA IN YOUR LIFE 0-205-52365-X FOLKERTS 4 A&B Henry $119 $89
F 2009 NO TEXTBOOK REQUIRED 2-10-011111-6 NO TEXT NO TEXTB Henry $0 $0
F 2008 MEDIA & CULTURE 0-312-45586-0 CAMPBELL 6 VHPS Henry $96 $72
F 2005 MEDIA+CULTURE CAMPBELL 5TH 06 Pearce $78 $59
F 2005 MEDIA+CULTURE CAMPBELL 5TH 06 Pearce $78 $59
F 2003 Media & Culture: An Introduction to Mass Communications Campbell Bedford St. Martins Polster $0 $0
F 2003 Associated Press Stylebook & Briefing on Media Law Perseus Polster $0 $0
F 2002 Mass Media: Opposing Viewpoints 0737700548 Stay Gale Group Pare-Peters $20 $15
F 2002 EFFECTIVE PUBLIC RELSTIONS 0135412110 CUTLIP 8 PEARSON Pare-Peters $110 $83